ANNIE'S
Client
Annie's Food
Realisation
2009
Brief
Create a simple, friendly logo without being overtly 'fruit & veg'.
Response
A simple, elegant font was chosen and a complementary hand written tag line was added to give it a friendly, humanist feel.
Value
A strong identity that can be used with or without the strapline at all sizes from small flyers to delivery van liveries and shop awnings.
The hand written elements can be carried through to product labelling and in store notices.
Other brand assets include food illustrations based on a 'grown-up' version of Eric Carle's The Very Hungry Catterpillar, tying the brand together without being typical of what you expect from a green-grocer.
Client Feedback
"This is brill thanks!!..."
