BROCKHOLES
Client
Brockholes Nature Reserve
Realisation
2007
Brief
Logo design as an initial rebrand for Brockholes conservation area.
Response
Representation of the 3 park areas - water, land and air, all based around a central hub that extends out into the surrounding area. The logo was given a stylised floral treatment.
Value
Brockholes isn't just a destination, it's also an experience. The colour pallette harmonises with the environment, bringing the outdoors, indoors. Typography is kept minimal and extends to wayfinding and singage around the reserve.
The logo, when applied to gifts, creates a secondary form of income at the on site shop, also generating a passive form of advertising when the gifts are passed on or used by the visitor in other locations.
