COHESION LIVE
Client
Cohesion Live
Realisation
2006
Brief
Design a logo for this charitable organisation, which raises money through live broadcast and music events.
Response
The logo was given a very subtle treatment - radio waves 'broadcasting' from the 'live'. The colours that run through the logo are taken from the rainbow - a symbol of hope in many cultures.
Value
The logo is balanced between attracting corporate sponsorship and understanding that whilst the funds may go to serious causes, the events are intended to be fun and uplifting.
For this reason, the logotype works best in black and white for the serious issues, but with the addition of colours can appeal to a completely different audience and be used for festivals and events.
