E-STORE
Client
Modus Ltd.
Realisation
2006
Brief
Logo for an electronic 'pod' concept store.
Response
The Bauhaus typeface was selected, not only for it's clean lines, but also because the font itself has flow within it, creating a sense of movement. The 'e' is separated with a lighter weight and the 'o' becomes the switch.
Value
It is intended that the 'o' will become a flexible marketing asset and change depending on certain events. For instance, the button at the top of the 'o' may change into a heart to signify valentines promotions, or a snowflake at Christmas, keeping the brand fresh and lively without compromising the main structure of the logo.
