CHORLTON
Client
City Branch Ltd.
Realisation
2006
Format
265mm x 265mm
Brochure, Spiral Bound
Digital, Full Colour
Fedrigoni Splendorgel, 160gsm
Brief
Design report for the proposed development & regeneration of Chorlton.
Response
A very arts based approach was taken in the design of the brochure, to reflect the culture of the local residents. Typography uses elements of 'Why Not' and the photography and illustration (created from the photography) complement the 'grunge' style graphics.
Value
It was essential that all diagrams were kept 'clean' and so a conversation between two local residents was woven into the brochure, bringing it to life through story telling and narrative. It also softened the data by adding humour and personality.
Case Study
